Bp Premier Summit 2020

Q&A With Upcoming Bp Premier Summit Speakers

Our biennial Bp Premier Summit is just around the corner, and we are extremely proud of this year’s speaker line-up and list of topics. We’ve delivered ten more workshops than 2017, for a total of 24 to choose from, enabling you and your team to completely customise your Summit experience.

To whet your appetite and give you a sneak peek at the impressive talent we’ve secured for the event, we’ve interviewed a few speakers to learn a bit more about them and why they are looking forward to the Summit.

Lachlan McPherson

Lachlan McPherson

Director @ Healthsite

Bp Summit Presentation: Medical Marketing
Healthsite Logo

Q: What do most practices get wrong in relation to marketing?
A: Practices are taking their online presence for granted and have been slow to realise the importance of getting their digital house in order. The practices that have been actively engaged in the area are at a huge advantage – the world has shifted to online marketing and practices need to catch up.

Q: What is your top marketing tip for practices?
A: Invest in a good quality website, online bookings, and social media. Social media isn’t something to be scared of – it is a huge opportunity for you to engage with your patients and gain new patients.

Q: What part of your workshop do you think will resonate most with attendees?
A: We will demystify what has traditionally been a complicated area. We use plain language and layout all aspects of your digital presence in an easy to follow way.

Q: What is your top marketing tip for practices?
A: If you do ONLY one thing – (you shouldn’t only do one thing) then you should claim your Google My Business listing and optimise it. This is the listing that literally puts you on the map

Q: Tell us a bit about yourself
A: I am the owner and founder of Healthsite; a digital business dedicated to the healthcare industry. I am passionate about all things medical. I started my journey in the healthcare industry 15 years ago working at the reception desk of a clinic that was managed by my families’ business. I was lucky enough to be promoted to practice manager, practice acquisition manager and ultimately sitting on the board of that very company. I started my own business along with my wife Missy, Healthsite in 2009 building online and digital products that meet the needs and requirements of today’s busy, pressure filled medical clinics. I’ve always believed we can separate ourselves to the rest by partnering with with our customers to achieve their objectives. We build relationships that matter. Our personal and flexible approach means we’ll deliver on their needs.

Katrina Otto

Katrina Otto

Managing Director @ Train IT Medical

Bp Summit Presentation: The Digital Health Team, Tips & Tricks for Your Practice, Shine Brighter & The Medicare Game Show
Train IT Medical

Q: What is one of the biggest challenges facing practices today? 
A: One of the biggest challenges I see is the shift in thinking required, as we move from the medical record being a memory aid for the doctor, to a clinical handover tool for the patient. This is very new way of thinking. The thriving practices of the future will be the ones who maximise effective use of digital technologies, engage with their patients electronically, and provide flexible delivery of service that best meets the needs of their patients.

Q: What part of your workshop do you think will resonate most with attendees?
A: Tips and Tricks. Bp users are smart and savvy. They are always looking for ways to save clicks and that’s what we’ve got. That sound people make, that, ‘ahhhhh, I didn’t know that’ comment, when you know that tip you shared is going to save them time and/or money or give them peace of mind – that’s gold.  We’ll be running a competition through the conference app too, so everyone will be knowledge sharing. I believe I have the best session of all at the Summit – Tips and Tricks – it’s going to be fantastic!

Q: What Bp Premier tip are you most looking forward to sharing?
A: I have this one tip which I love to share because it gives doctors peace of mind. It is related to results follow-up and is about visibility and audit trails. Bit of suspense there but don’t worry we will be sharing all our tips with absolutely everyone; we share to care.

Q: What area of Bp Premier do you feel is the most commonly underutilised or misunderstood?|
A: Recalls and Reminders ahhhhhh! They are the number one areas I am asked to train on and number one source of frustration for practices due to a lack of familiarity and knowledge. And my number one motivator is ensuring patients never slip through the cracks – this is vitally important to me.

Marcus Wilson

CEO @ Surgical Partners

Bp Summit Presentation: Frictionless Financial Management
Surgical Partners

Q: Tell us a bit about yourself
A: I have been on somewhat of a career journeyman, from an engineering graduate to a healthcare analyst at an investment bank, to a multi-clinic practice management role, and now as a founder of a financial technology that is making management easier for medical practices. I think this diverse background has provided a unique perspective on solving problems in the industry; and I have developed a passion for engineering these solutions and for delivering them to medical practice clients of all sizes, from  single GP sites to the largest corporate groups.

My family of 5 is based in Sydney, and we love to keep the kids active on weekends, be it hiking / cycling in the mountains; or making the most of summer on Sydney’s beaches and waterways, or on the NSW north coast where we try to get away to regularly. I love to meet new people and learn from them – its made me a serial networker and somewhat of a conference tragic. It has kept me on the road in recent years, and has allowed me to socialise with so many across the industry, and across the country – many of whom I consider close friends. There is perhaps too much personal in my professional life!

Q: What will you be presenting on at the Summit?
A: I will be speaking about the exciting opportunities in the digital transformation of practice financial processes. Best Practice users have a huge range of integration partners and complementary technologies available to them – solutions that save practices time, reduce expenses, tighten compliance, drive patient retention and growth, and provide a more attractive offering to customer Doctors. Choosing between options (and implementing them!) can be daunting, and my aim is to help make sense of the options and to provide a practical way forward. We call this “frictionless financial management” – and so much of this future is readily available right now.

Q: What are you looking forward to most at the Bp Premier Summit 2020?
A: I am really looking forward to meeting new people, both Best Practice users and other technology partners, and learning how we can work together for powerful industry outcomes. I love collaborating with our technology partners, so I am particularly excited about working with the Cubiko, Tanda and GrowthMD teams at the event. They are genuine, capable people who really understand the industry, and have so much to offer medical practices. In summary, I just can’t wait to see everyone there!

Join Team Bp at what has become one of Australia’s premier conferences for medical IT!

This year’s theme, Shine Brighter, is focused on empowering, educating and enabling Practice owners, staff and Bp Premier users. Our 6th Bp Summit program is like no other, packing in a wealth of industry experience, leadership, skills and new ideas from inspiring and engaging speakers. The 2020 Summit will give you a unique opportunity to engage with many more of your colleagues, our partners, and vendors of integrated and compatible technologies. We are looking forward to sharing with you a sneak peek of Titanium and other breakthrough products!