Real Time Prescription Monitoring in Your State – Are You Ready?

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Real Time Prescription Monitoring (RTPM) is a clinical tool providing real-time monitored medicines prescription information for prescribers and pharmacists to support safer clinical decision-making.

The use of a Real Time Prescription Monitoring tool is mandatory in some states and it is important to check your state-based legislation to ensure you are complying with any requirements.

Currently, RTPM is available for Victorian, South Australian, Queensland and some New South Wales users of Bp Premier and BpVIP.net, with other states expected to come on board within the next 12-18 months.

For our New South Wales sites, the rollout of this initiative is starting in the Hunter New England and Central Coast regions from Monday 25 October 2021 and being rolled out into further regions early into 2022.

To access RTPM in an enabled state, users must be registered for eRx or MediSecure and have the functionality enabled via the User Preferences window in wither BpVIP.net or Bp Premier.

For further information about configuring RTPM at your Practice, visit the Bp Premier or Bp VIP.net Knowledge Base, or check out the below 3-minute clip highlighting the easy to configure steps.

Authored by:

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Jessica White
Commercial and Customer Enablement Manager at Best Practice Software

Supercharge Your Practice’s Front Desk with AutoMed

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The current climate has turned front desk operations at general practices into one of the most challenging jobs with reception staff, indeed the front line workers, having to deal with increased pressures including and not limited to face-to-face appointments having to be switched to telehealth at a moment’s notice, doctors intermittently working offsite, dealing with outstanding accounts caused by the change in physical patient interaction and ever-changing appointment pre-screening – not to mention the upheaval of vaccine management with its influx of new patient registrations, consent forms, waiting lists for patients, changing criteria and late stock arrivals… and then there is still the  business as usual to be taken care of.

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During these times its more important than ever to have a comprehensive, reliable suite of tools working 24/7 in the background to not only alleviate pressures, but enhance operations for the benefit of staff retention, patient experience and the practice’s bottom line.  AutoMed has a comprehensive suite of tools to assist with these very real issues facing general practices.

AutoMed’s unique booking interface allows certain appointment types to be restricted to specific session colours in Bp Premier, making the allocation of either F2F or telehealth sessions extremely easy to manage. The ability to book multiple appointments per slot has also become immensely valuable for ensuring uniform patient arrival times for vaccination clinics and indeed the correct patient to vaccine vial ratio. The additional functionality that allows the booking of up to 4 additional resources alongside the practitioner makes easy work of automating the most complex of appointment setups. 6 patients per half hour, in the Doctor’s lilac session, along with the Practice Nurse, in the Treatment Room  = Done!

Ensuring patients return to the practice for their 2nd Covid-19 vaccination has been an additional stressor for clinics, with patients either calling the practice to confirm bookings, or shopping around. AutoMed’s Auto-Dose 2 booking alleviates the pressure for the front desk, assists with session planning and is more likely to secure the patient’s return.

Digitising New Patient Registration forms and customisable, appointment specific Consent Forms has never been more valuable, and AutoMed has this covered with fully interactive digital consent forms (This is not just for Covid-19 bookings. Try it for your skin checks, or anything else really). The customisable consent forms are presented at the time of online bookings or sent via a text message when booked by reception via the Caller ID function. The secure links can also be included in Appointment Reminders. And the real beauty lies within the fact that forms save directly back to the patient’s file in Bp Premier. The entire system is based on, and uses, the appointment types that you configure in Bp Premier. AutoMed handles the Bp Premier database as the single source of data – no data is replicated outside of your Bp Premier database.

Effective time allocation has become of the essence, and we acknowledged that more could be done to assist practices with a snapshot of their appointment book to assist with proactive, rather than reactive, management. The newly released Appointment Book Audit utility in AutoMed’s dashboard is life changing for reception staff and practice managers and will become the next must-have in general practice.

There are currently 6 utility functions available:

  • Generic – shows an overview of the appointment book for any future date range. This is typically used to get a quick overview of the status of the linked eCommerce billing, missing data, TH where patients didn’t attend in the past 12 months and so on.
  • Payment Report – shows all appointment types with linked eCommerce tokens, due to be processed.
  • New Patient Report – this is where things start to get exciting! This report contains a list of all new patients due to come in, with the status of their patient registration form as well as the ability to send a text with a link, requesting the patient to complete it. All demographic data is written back to BP in real-time; with the clinical data being stored in Correspondence In, ready for the doctor to review.
  • Consent Report – this report lists all appointments that have a consent form required, with a status if it was signed, quick access to the actual document with a print function, as well as the ability to send a link on the fly to patients.
  • Missing Key Data Report – struggling with your PiPQi score? This utility will change this quickly for your practice. All patients with missing data are listed with the ability to send a link to those patients requesting the data prior to the consult.
  • Telehealth Only – the final report lists all the telehealth appointments and includes the linked eCommerce token and last face-to-face visit date, enabling clinics to review the appointments some days before the actual consult, and also to create or resend AutoMed’s built-in Video Consult links.

To learn more, register and join AutoMed’s Webinar on Thursday 28 October at 4pm Sydney time, and work through the latest features designed to transform your practice’s front desk operations.

Stay Connected With Your Patients – Jayex Engage

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During these unprecedented times of disconnect, social distancing, and isolation, it has never been more important to remain connected online. As patients have settled into the new norm of telehealth appointments and fewer appearances at the clinic due to lockdowns and COVID regulations, it has been essential that Jayex offers our practices a platform that allows them to easily connect with patients. 

There are a variety of ways practices can educate, inform and notify patients. Either through SMS, email, a healthcare portal, in-person or a phone call. However, it is evident that although patients like to remain informed and educated, they do not wish to be spammed unnecessarily. Communicating and engaging with patients via clinical reminders, preventative health campaigns or practice newsletters is the perfect way to appropriately improve patient engagement and communication. 

Email and SMS communication methods have proved to be useful throughout the COVID vaccination roll-out. The Jayex Engage platform is used by our practices to send out bulk messages to all patients or to only a select few using filters. During the early stages of the vaccination roll-out, practices were able to send a targeted email campaign to those eligible patients at certain times, urging them to book their vaccination appointment with the practice. Thus, while some Australian states were in lockdown and patients were unable to visit the practice in-person, the practice could remain connected with their patients. 

A practice that heavily relied upon our Engage platform during the first stage of the vaccination roll-out said, that while the city was in lockdown and very few patients were visiting the practice in-person, they were able to effectively communicate with their patients whilst maintaining engagement. Using a targeted vaccination email campaign, the practice sent out emails to those who were eligible, which in-turn led to easily managed vaccination appointment bookings. Jayex Engage allowed for an effective method of communication between patient and practice that was still informative, educational and not spammy. 

A patient who was eligible for the vaccination during the first phase of the roll-out spoke about how their practice made the process super easy. The patient said that the practice regularly sent out health-related campaign emails, which the patient loved, as it was an informative and purposeful way of communicating. Being reminded via email of their vaccination eligibility through a targeted and filtered email campaign, the patient went on to book a vaccination appointment through the practice website. By simply being reminded about the COVID vaccination via email, the patient was able to make an appointment at the appropriate time and swiftly be vaccinated. A clear line of communication between practice and patient ensured the vaccine roll-out was organised, timely and kept their patients safe during the pandemic. 

Jayex Engage also provides practice’s with access to a variety of templates (not just COVID related) that are completely customisable. Templates include preventative health awareness like Dry July, October Breast Cancer awareness month, Movember health awareness and more. This allowed practices to ensure they continued to communicate with their patients all year round and throughout the pandemic. This platform and method of communication, aiding the staff of practices as opposed to creating more work for them. Many practices also loved being able to communicate important practice information to their patients like welcoming new doctors, COVID rules & regulations and health alerts. 

Throughout the pandemic, practices were able to educate and inform their patients by sending direct healthcare messages straight to the patients mobile or laptop. Jayex provided an ideal way to reach any or all of their patients through preventative and educational health campaigns encouraging patients to engage and book appointments. So, although everyone was either in lockdown, isolating, or stuck at home, practices and patients were able to remain connected digitally!

Find out more about how you can improve your patient engagement and communication with Jayex Engage here.

 

EDOC2021 Conference – Industry 4.0 Technologies & Health Systems of the Future

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This exciting and innovative annual conference was founded and instituted by Team Bp Interoperability and AI Specialist, Dr. Zoran Milosevic, who will also be General Co-Chair of this year’s event.

The fourth industrial revolution, Industry 4.0, is fast transforming how businesses operate. Industry 4.0 technologies connect the physical world with the digital world. They can offset our traditional challenges such as high labour costs and distance to markets, and include technologies such as artificial intelligence (AI), automation, cloud computing, digital twins, IoT etc.

Many of these technologies are relevant when designing and building future digital health systems and there is an opportunity to learn more about these from leading industry and research experts in the field at the forthcoming international conference on Industry 4.0 technologies – with insights into their use within and across the enterprise.

The outstanding set of international keynotes will provide the latest information about digital twins industry applications, federated learning in support of machine learning across organisational and regulatory boundaries, and composing cloud applications for analytics and AI. There will also be a very interesting talk about black holes, dark matter, our expending Universe and how AI and distributing computing are used in this research.

The aim of the conference is to start addressing new business challenges and benefits of industry 4.0 technologies, while ensuring compliance with the related human rights, ethics and legal challenges and longer-term interoperability strategies.

Additionally, several workshops are proposed to stimulate industry participation, some of which are particularly relevant to healthcare, such as AI for Health: Closing the Loop from Research to Applications. The details of this accepted workshop program will be available in mid-September.

The main conference will be held on the 27th, 28th and 29th of October and will feature these keynotes, with the full technical program to be published by the end of September. The workshops will be held on the 25th and 26th of October.

This conference is the 25th annual event, which was instigated by Best Practice Software team member, Dr Zoran Milosevic, FAIDH, FACS, SMIEEE. This was back in ’97, when he was a junior scientist at the Distributed Systems Technology Centre, one of the first Cooperative Research Centres in Australia. The aim of the EDOC series of conferences was to complement middleware conferences at the time and provide a unique forum for discussing holistic approaches for relating business models, business processes, business policies, people and technology – within and across enterprises. This niche focus has served as the main attractor for many academics and practitioners, who were instrumental in establishing and continuing its credibility and longevity over the last 25 years, making it the premier enterprise distributed computing conference.

Zoran was also instrumental in bringing this event to Australia, to celebrate the 25th anniversary and to be held on the Gold Coast, where the conference was launched. His intention was to have this event further raising the profile of Australia and Queensland, and through his capacity as Adjunct Prof at Griffith, help in stimulating collaborations between industry and research organisations in this field.

In his new role as Interoperability and AI specialist at Best Practice Software, Zoran is providing both strategic and practical guidance in the use of the latest technology and interoperability approaches to provide better engagements between GPs and patients, as part of the overall patient journey in healthcare organisations. He is passionate in helping to build sustainable and interoperable digital health ecosystems, and he is keen in using the latest HL7 Fast Health Interoperability Resources (FHIR) standard and latest results from AI to help in providing better support to clinicians in delivery of more effective, efficient and safer care, while engaging patients for benefits to all.

The conference is free to attend. For more information on Industry 4.0 technologies or this exciting and innovative conference, please visit the conference website.

Telehealth Challenges and Successes in 2021

Telehealth and Billing in Bp Premier

The rise of telehealth consultations in Australian practices has been a huge success since the COVID-19 pandemic began. The ability to treat patients remotely to reduce clinical risk has a range of benefits, and plenty of eHealth initiatives (such as electronic prescriptions) were fast-tracked to enable healthcare providers to continue to provide outstanding patient care in this new, uncharted territory.

Innovation often has the potential to cause some confusion, particularly when legislation hasn’t quite caught up with changes. One area that some of our practices may find confusing is the requirement to bulk bill telehealth consultations. While the Department of Health has relaxed the rules surrounding COVID-19 telehealth items, there are several considerations which Bp Premier users should understand when it comes to bulk billing telehealth consults.

Assignment of Benefits for Telehealth Item Numbers

In response to the COVID-19 pandemic, the government introduced new, temporary MBS telehealth and phone consult item numbers in March 2020. These item numbers must be bulk billed and have a similar requirement to the standard face-to-face items on which they’re based.

In July 2021, however, the Department of Health (DoH) warned GPs that it is still a legal requirement for patients to provide their explicit consent to ‘assign their benefit’ to their GP if they’re being bulk billed for a telehealth consult. While many consider this as a legal technicality, the DoH officials posted a memo on MBS Online enforcing this rule, and noting that it extends to telehealth consultations as well.

While the general sentiment is that Medicare need to review these rules, officials have decided that for the remainder of 2021, patients can give verbal consent during their consultation to assign their benefits to their GP. The easiest way for doctors to record this is in their consultation notes. Patients can also assign their benefit to an eligible provider via email, or a responsible third party – such as the patient’s carer or relative.

In summary, to ensure your practice is complying with legislation, a patient’s consent for the assignment of benefits can be provided in writing, by email, or verbally through the technology by which the consultation takes place. This agreement can be provided by the patient or another responsible third party, and the GP must record their patient’s assignment of benefits if they wish to claim benefits online without a patient’s signature.

What Other Telehealth Challenges Have Arisen?

One of the obvious downsides of telehealth consultations is the inability to give patients referrals, prescriptions, and other critical healthcare information which can be actioned immediately. Luckily, many eHealth initiatives have come to fruition since the COVID-19 outbreak which partly solve the challenges created by telehealth consultations.

Electronic prescriptions allow GPs to send patients their prescriptions via an electronic token regardless of their location, although emailing and faxing paper prescriptions to pharmacies is still commonplace. eOrdering for both pathology and radiology is also steadily increasing in popularity amongst labs around Australia. Participating laboratories allows GPs to send investigation requests to their labs electronically, although again, emailing and faxing investigation requests is still customary for telehealth patients.

Fact Sheets in Bp Premier allows for education materials to be emailed directly to patients via Healthshare. This is an excellent resource for telehealth consultations as it’s a quick and easy way to share critical healthcare information electronically. In addition, many of our users are enjoying the benefits of improved Secure Messaging – which was implemented in the release of Bp Premier Saffron.

For more information about telehealth consults, or to schedule a customised training session to demonstrate how these features can work for your practice, please reach out to our training team here.

Authored by:

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Matthew Smith
Training and Deployment Specialist at Best Practice Software

My Turning Point In The Pursuit of Effective Practice Management

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Contributed by guest author, Dana Tse.

There is much more to effective practice management than what most people think about.

As practice managers, we are always on the go. Putting fires out, worrying about team members doing their job, eating on the run, filling our day with webinars, resolving complaints, making the practice run on time and being absorbed with the usual business of running a practice. 

This is the nature of our work, yes (often at a heightened level of drama with the pandemic), but are we exhibiting effective practice management? 

I mean, are we the most effective we can be? It’s often the adrenaline of a sprint each day, and solving problems on the go…but is this sustainable in the long term? Can we get through each day sprinting, if in reality, we are to pace ourselves for a marathon? Are we using the skill sets of Managers or Team Leaders? Are we actually leading or are we honorary senior administrators, filling in, patching over mistakes and doing it all over again the next day? 

Practice managers need healthy habits to be effective for the long term. We need to avoid the dreaded burn out- which is very real and quick to come by.  

I am no athlete, sprinter or marathon runner. I am guilty of drearily piling on the Covid kilos in 2020, after working 7 days a week and becoming very unhealthy.

It was during the start of the pandemic when I was in utter despair, and I reached out to find a coach to help me regain a good work-life balance.  

Alex is my coach, based all the way in Boston – and her influence has been amazing. I met her through a tough conversations challenge, which made me confront the issues I wanted to avoid. It’s a breath of fresh air to be supported and coached towards plans and goals.  

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A coach is an investment in us. It is a form of self-care. Contrary to what many think, it’s also an investment in your team. When we are coachable, our needs are met, our tank gets rejuvenated and we can offer and perform more efficiently and exponentially. Having the accountability helps us to focus on what needs actioning. When we focus on changing the things in our control, we effectively work on the business.  

Some examples of the lasting changes and initiatives that Alex has lent herself towards instilling in me are: 

  • Monthly team meetings. We sit down and enjoy a lunch together. It has involved a treat (seafood market lunch, yum cha, local Uyghur food), team boding (trivia!) and planning.
  • Improving communication with morning huddles, debriefs at lunch, and 8am and 2pm update, especially useful during Covid-19 times.
  • Planning and meeting with each person intentionally every 6 months to help them reach their goals and mentor them through their journey.
  • Building an on-boarding framework for staff – from phone interviews, to face-to-face interviews, to a fully completed training program.
  • Training my team to take part in this leadership journey.

Demonstrating healthy habits has involved getting a ‘personal trainer’ in the professional field. When we are challenged to grow outside our comfort zone, to have tough conversations and to be intentional in our communication, we develop the culture of a supportive team built on strong, healthy foundations – and from there we exhibit more effective practice management.

Over time you will see the change.  

I am liberated with a work-life balance.  

Please reach out to let me know what you think. I would also love to hear from you and find out what keeps you going as a healthy practice manager!

Authored by:

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Dana Tse
Practice Manager at Campsie Medical Practice

Real Time Prescription Monitoring – An Important Update

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Real Time Prescription Monitoring (RTPM) is a clinical tool providing real-time monitored medicines prescription information for prescribers and pharmacists to support safer clinical decision-making.

The use of a Real Time Prescription Monitoring tool is mandatory in some states and it is important to check your state-based legislation to ensure you are complying with any requirements. Currently, RTPM is available for Victorian and South Australian users of Bp Premier, with other states expected to come on board within the next 12-18 months.

To access RTPM in an enabled state, users must be registered for eRx or MediSecure and have the functionality enabled via the User Preferences window as per below:

For further information about configuring RTPM at your Practice, visit the Bp Premier Knowledge Base.

Authored by:

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Jess White
Technical Writer at Best Practice Software

Looking to Become a Data-Empowered Practice? – Cubikon 2021

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With the increasing use of data in the day-to-day operation of a medical practice, data is now paramount to the ongoing success of a medical practice. We are now seeing more and more practices around Australia use their data to gain insight into how they are performing and to make smarter business decisions.

Join Best Practice Software Gold Partner Cubiko and their all-star line-up on 1 October 2021 for an action-packed day that celebrates data. Gain the tools and insights from leading experts on how to become a data-empowered practice PLUS get 40 AAPM approved CPD points.

Join pioneers and veterans of the industry, as well as Bp Software’s very own Dr Frank Pyefinch, Jessica White and Dr John Aloizos AM Chairman of Cubiko as they discuss everything data. They’ll share how General Practice has changed over the last 30 years and they’ll share the steps you can take now to ensure you’re able to continue to adapt in this changing landscape.

Bp Software’s Leading Training Specialist, Bec Bland will also be taking the stage, as she presents an Advanced Data Cleansing session. She’ll unpack the importance of data quality, take you through how to clean up your existing data, and provide the tips and tricks for creating and promoting better quality data recording practices in your clinic.

You’ll walk away from the day with a key understanding of:

  • How Cubiko can help you make sense of the data within your practice
  • How to become a high-performing business
  • How to increase your billings
  • How you can use your data to deliver outstanding patient care
  • How to become data-empowered
  • How you can use data to empower your team

REGISTER NOW to learn how you can become a data-empowered practice.

R U OK? Day 2021 – A Reflection on Mental Health

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Each year R U OK? Day reminds us to stay connected, have meaningful conversations and encourage more people to ask R U OK? at work, school and in the community. The website includes suggestions for simple steps that could save a life:

  1. Ask
  2. Listen
  3. Encourage action
  4. Check in

There are conversations tips, videos of how to ask and resources including how to find professional help if needed if the conversation becomes too big for family and friends.

Lifeline provides a directory of free or low cost health and community services available in Australia for areas such as domestic violence, family and children’s services, financial assistance and mental health services at lifeline.serviceseeker.com.au

The BeyondNow suicide safety plan app helps create a safety plan in crisis and distress for those in need, ideally with support us, as health professionals, or someone they trust, to work through when they are experiencing suicidal thoughts, feelings, distress or crisis. The app is available to download and to read further about the app, see beyondblue.org.au

moodGYM is an online self-help program that has been available since 2001, using cognitive behaviour training to develop skills to manage depression and anxiety symptoms. The program allows real-time self monitoring of problem moods, thoughts and behaviours via mobile phone or computer. Those using the programme monitor three symptoms of their choice or three recommended to them by myCompass through answering the profiling questionnaire ( eg stress, depression, confidence, worry, irritability, motivation, diet and medication use) See moodgym.com.au

myCompass is a self-help tool for mental health, providing proven techniques to help manage stress, anxiety and depression.

Here are some of the agencies that offer good support to those in need:

  • Lifeline, 1311 14 for 24/7 crisis support, the Suicide Call Back at 1300 659 467
  • kidshelpline at 1800 55 1800 for counselling to young people under 25 years
  • Griefline on 1300 845 745

Authored by Dr Lisa Surman

6 Key Elements of an Online Bio: A Medical Marketing Checklist

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Contributed by Bp Partner Healthsite’s Director, Lachlan McPherson.

Prospective patients in Australia are doing their homework by checking out the background of healthcare providers and their Practices. Are you doing enough with your medical marketing and online bio to win them over?

As the healthcare consumer landscape continues to evolve, patients are making increasingly frequent decisions within the digital environment. Putting your best foot forward online has become critical to attracting new patients and propelling both your organization and personal brand. Most medical Practices today recognise the importance of the usual online must-haves: a powerful website design, a comprehensive online presence, and search engine optimisation. But, sometimes, the simple things get overlooked.

A prime example of an often-ignored aspect of medical marketing is your bio. As a physician or other healthcare provider, you need to tell people who you are and what you do. Chances are you’re already doing that on your Practice website. But how effective are those bios?

Are they interesting? Clear and compelling? Do they assure patients you have the experience to meet their unique needs? Does your online bio give prospective patients a sense of your patient care philosophy or what they can expect from the patient-provider relationship?

Too often, patients find nothing more than a bulleted list of a doctor’s education and training, professional organisation memberships, and more rarely published research. Nothing about the doctor’s approach, specialty or subspecialty focus, and even some personal flavour.

Patients want to know more, and when they find a provider bio that aligns with what they’re looking for, they’re much more likely to move forward with booking an appointment.

The Power of Medical Marketing for Healthcare Professionals

When patients search online to find nearby medical care, the process is simple. They just want answers to their questions, ideally presented by a healthcare practitioner who is a good match for their needs. 

Prospective patients will naturally evaluate the Practices they encounter online, but they also narrow their search down to the provider level. They want to find a doctor who can deliver the care they need, with whom they feel they can connect with on a personal level. If they can gain that confidence online, even before an in-person visit, they are likely to choose that provider for an appointment.

That’s the connection your bio can make after a patient finds your website. But, your online provider biographies also help that person find your Practice’s website in the first place. The information within your provider bios can play an important role in your search engine optimisation, demonstrating to the search engine giants like Google that your providers are worthy of patients’ attention. 

By using keywords that align with the terms patients use when searching for your specialty, online bios can help increase the chances that your website, Practice, and providers rank well on search engine results pages (SERPs).

Checklist: Your Must-Haves for an Optimised Online Healthcare Provider Bio

Your bio has to be more than just an online curriculum vitae. Today’s savvy healthcare consumers are putting in the time and effort to find the right medical provider — and know they have options.

Your medical marketing needs to be a multi-pronged approach. Just as your Google business profile brings your Practice to life and lets consumers know you exist, a well-crafted bio helps prospective patients get to know you. It can affirm that you’re the provider they want to entrust with their health. 

When done right, doctor and provider bios can set your Practice apart from the competition, and contribute to new patient acquisition. How can your provider bios make a memorable impact, and convert more new patients? 

Here’s what you need, from our online bio checklist: 

  • A Professional Headshot Photo
    Ensure you have a warm and friendly smile, and that your providers are wearing their regular professional attire, and are looking directly into the camera. Avoid busy backgrounds or low-resolution photos taken with a mobile phone — this is one instance where investing in a professional photographer is well worth it.

  • Clinical Interests and Areas of Specialisation
    Quickly tell patients you have the expertise to meet their needs. For instance, if you’re a primary care doctor with an affinity for helping patients control diabetes or hypertension, mention that. Be as specific as you can. Highlighting any unique procedures you perform (especially if you’re the only practitioner in your area doing so) or rare conditions you treat. This will also help prospective patients searching for these services find and connect with you.

  • Education, Board Certifications, Fellowships and Years of Experience
    These establish your credibility and help patients identify a good provider match. Some patients prefer a younger doctor on the edge of innovation; others prefer a seasoned professional with decades of experience. Featuring this information will help savvy searchers find the provider they feel is the right fit.

  • Awards and Published Research
    Accolades and industry-recognised publications can offer third-party validation that you’re an exceptional provider. Published research can affirm your expertise in niche clinical areas, while awards can highlight your positive reputation. Both lend credibility and a level of achievement to you and your Practice.

  • A Patient Care Philosophy Statement
    This helps readers understand how you like to work with patients, and can give a sense of your personality and patient care style. Describing your approach to care gives you an opportunity to let patients know you’re a good listener. You may also want to include information on your hobbies, interests, and family, all which help prospective patients feel like they’re getting to know you. Most important, these statements often cut through the rest of the bio, breaking up what can sometimes feel clinical and formulaic.

  • A Link to Online Scheduling
    Linking to this directly from your bio page can make it fast and easy for website visitors to become new patients by scheduling an appointment online. This is of the key interactions patients are requiring by way of digital offerings. With research showing 7 out of 10 patients willing to switch doctors for a better or more convenient experience, these modern conveniences can also support patient retention.

The Bottom Line: Optimised Bios Can Contribute to Practice Success

To sum it up, in today’s increasingly competitive healthcare landscape, Practices that focus on optimising their medical marketing, in which healthcare provider biographies play a significant role, can stand out among the crowd. Professional provider bios demonstrate that your Practice has a top-notch team, while giving prospective patients the information they need to choose one of your providers and visit your Practice.

This article was contributed by Best Practice Software partner Healthsite’s Director, Lachlan McPherson.

For more information on the services they provide, you can visit their Bp Partner Network profile here, or visit the Healthsite website.