Physitrack exercises are used by over 40,000 practitioners in Australia (100,000+ world-wide) to prescribe engaging exercise programs to clients, track their progress and have secure Telehealth video calls.
With 5,500 exercise videos available in the Physitrack library we caught up with Physitrack’s Clinical Lead Rosalind Heys-Limonard to find out how exactly these videos are created (spoiler alert: it involves stuffed toys).
“When we launched Physitrack seven years ago we started out with only 200 exercise videos and a handful of features. Fast forward seven years, add a ton of user feedback and Physitrack now features 5,500+ exercise videos, all shot in our London studio by a former BBC crew.”
All our exercise content is created by relevant clinical specialists including high end sports scientists, neuro physiotherapists, paediatric experts and TMJ specialists. Decisions to add new content are based on both gaps that we identify ourselves, new research available and specific user requests.
The first step in content creation is authoring the exercise instructions. Key here is to make sure instructions are crystal clear to patients of all levels of health literacy. This is all collated in our custom-built content management system where we can then view all of these new inputs and begin planning a shoot.
Typically we get through around 80 exercises a day in our London studio. This of course may vary depending on what content we are filming and the models we have on set (paediatric filming days are certainly the most exhausting for all and involve a range of stuffed toys!).
On set, the carefully scripted exercise instructions are then read out while our models demonstrate the exercises. This ensures that the movement demonstrated marries up as closely to the narration as possible. Adjustments to the script may occur at this stage.
We use two cameras (4K Ultra HD) and discuss the optimal position to pick up both shots prior to filming an exercise. This way, during the final edit, we are able to choose between 2 frames to optimally demonstrate correct technique of the exercise. Our scripts are then sent for professional voice-overs.
Once a shoot is completed, our editing elves get busy putting the visuals and the narration together.
The last step in this journey, before you are able to see the glossy new finished exercises in your Physitrack exercises library, are for our content team to review all of the videos one more time to ensure they are ready to be published.
As you may or may not know, we’ve been busy back in the studio with 10 days of filming completed in the past two months and more to come! We’re looking forward to publishing more MSK, Senior Health, Sports and Paediatric content from the last couple of months filming. Soon you will be able to see exactly what exercise content has been added to your library recently
And watch this space! We will be back in the studio throughout 2021 to record more exercises.
Post written and contributed by Physitrack
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