During these unprecedented times of disconnect, social distancing, and isolation, it has never been more important to remain connected online. As patients have settled into the new norm of telehealth appointments and fewer appearances at the clinic due to lockdowns and COVID regulations, it has been essential that Jayex offers our practices a platform that allows them to easily connect with patients.
There are a variety of ways practices can educate, inform and notify patients. Either through SMS, email, a healthcare portal, in-person or a phone call. However, it is evident that although patients like to remain informed and educated, they do not wish to be spammed unnecessarily. Communicating and engaging with patients via clinical reminders, preventative health campaigns or practice newsletters is the perfect way to appropriately improve patient engagement and communication.
Email and SMS communication methods have proved to be useful throughout the COVID vaccination roll-out. The Jayex Engage platform is used by our practices to send out bulk messages to all patients or to only a select few using filters. During the early stages of the vaccination roll-out, practices were able to send a targeted email campaign to those eligible patients at certain times, urging them to book their vaccination appointment with the practice. Thus, while some Australian states were in lockdown and patients were unable to visit the practice in-person, the practice could remain connected with their patients.
A practice that heavily relied upon our Engage platform during the first stage of the vaccination roll-out said, that while the city was in lockdown and very few patients were visiting the practice in-person, they were able to effectively communicate with their patients whilst maintaining engagement. Using a targeted vaccination email campaign, the practice sent out emails to those who were eligible, which in-turn led to easily managed vaccination appointment bookings. Jayex Engage allowed for an effective method of communication between patient and practice that was still informative, educational and not spammy.
A patient who was eligible for the vaccination during the first phase of the roll-out spoke about how their practice made the process super easy. The patient said that the practice regularly sent out health-related campaign emails, which the patient loved, as it was an informative and purposeful way of communicating. Being reminded via email of their vaccination eligibility through a targeted and filtered email campaign, the patient went on to book a vaccination appointment through the practice website. By simply being reminded about the COVID vaccination via email, the patient was able to make an appointment at the appropriate time and swiftly be vaccinated. A clear line of communication between practice and patient ensured the vaccine roll-out was organised, timely and kept their patients safe during the pandemic.
Jayex Engage also provides practice’s with access to a variety of templates (not just COVID related) that are completely customisable. Templates include preventative health awareness like Dry July, October Breast Cancer awareness month, Movember health awareness and more. This allowed practices to ensure they continued to communicate with their patients all year round and throughout the pandemic. This platform and method of communication, aiding the staff of practices as opposed to creating more work for them. Many practices also loved being able to communicate important practice information to their patients like welcoming new doctors, COVID rules & regulations and health alerts.
Throughout the pandemic, practices were able to educate and inform their patients by sending direct healthcare messages straight to the patients mobile or laptop. Jayex provided an ideal way to reach any or all of their patients through preventative and educational health campaigns encouraging patients to engage and book appointments. So, although everyone was either in lockdown, isolating, or stuck at home, practices and patients were able to remain connected digitally!
Find out more about how you can improve your patient engagement and communication with Jayex Engage here.